After Lesbian Wedding Ad Backlash, Hallmark Flips…Then Flops


After a massive backlash from the LGBT mob, the Hallmark Channel has decided to turn its back yet again on its viewers in favor of earning “inclusivity” points with the left.

Last week, we reported that the channel, owned by Crown Media Family Networks, aired an ad featuring a pair of lesbians kissing at their “wedding.” The ad for Zola, an online wedding registry, caused shock and disgust among Hallmark viewers.

We also created our own petition to let Hallmark know exactly how we felt about this shocking advertisement right in the middle of otherwise family-friendly programming.

We weren’t alone.

“Why would you show a lesbian wedding commercial on the Hallmark Channel? Hallmark movies are family friendly, and you ruined it with the commercial,” one viewer said according to One Million Moms, who also posted their own petition.

“Our family was watching a wonderful Hallmark movie based on a true story,” another viewer said. “It was late, but our daughter was up late with us. During the commercial break, there was a commercial from Zola with two women lip locking! Please Hallmark … we are fed up with having the gay agenda crammed down our throats! You are one of the few channels we thought we would not have to deal with this issue! Please remove this and any other gay, lesbian, bisexual, or anything else it is called from your channels. … We love you but won’t keep watching with this type of ads.”

Ads that so flagrantly normalize the LGBT lifestyle send a clear message to Hallmark’s Christian and Conservative viewers: “you are not welcome here.”

Between One Million Moms’ petition and our own, over 38,000 people called on Hallmark to pull the ad and restore the neutrality the channel desires when it comes to social controversy.

At first, Hallmark deemed the ad too controversial for its channel.

“We are not allowed to accept creatives that are deemed controversial,” a Hallmark account representative said in an email to a Zola ad buyer, according to The New York Times. “The decision not to air overt public displays of affection in our sponsored advertisement, regardless of the participants, is in line with our current policy, which includes not featuring political advertisements, offensive language, R-rated movie content and many other categories.”

“The debate surrounding these commercials on all sides was distracting from the purpose of our network, which is to provide entertainment value,” a Hallmark representative told Fox News at the time.

Of course, after learning of Hallmark’s decision, LGBT forces mobilized, including massively-funded organizations with huge platforms like GLAAD.

After creating a petition which garnered less than 4,000 signatures, GLAAD successfully strong-armed Hallmark into reinstating the ad.

Wait, what?! What about our collective tens of thousands on the other side? SMH.

Hallmark CEO Mike Perry made the announcement in a Sunday press release:

Earlier this week, a decision was made at Crown Media Family Networks to remove commercials featuring a same-sex couple. The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are. As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused.

Hallmark is, and always has been, committed to diversity and inclusion – both in our workplace as well as the products and experiences we create. It is never Hallmark’s intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it. We have LGBTQ greeting cards and feature LGBTQ couples in commercials…Hallmark will be working with GLAAD to better represent the LGBTQ community across our portfolio of brands. The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials.

Across our brand, we will continue to look for ways to be more inclusive and celebrate our differences.

There you have it, folks. Multimillion-dollar LGBT organizations managed to muzzle yet another mainstream media outlet. They may have the money, but we know we’ve got the numbers. If Hallmark wants to abandon tens of thousands of viewers just to gain the approval of the measly few thousand LGBT folks, let them.

Clearly, they don’t mind following in the footsteps of companies like Gillette, who are perfectly happy to lose billions of dollars in revenue by alienating their Conservative customers.

Hallmark did the right thing by steering clear of controversy. Now, they’ve dived headlong right back into it, and if they’re enlisting the help of GLAAD, it’s going to get a lot worse.

If Hallmark wants to pander to the LGBT minority, they can kiss our demographic goodbye.

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