“Go Woke, Go Broke” Crayola Facing Backlash After Promoting Trans Model


Crayola appears to have caved to backlash from outraged social media users over posts promoting its product with a transgender activist and model.

Last week, the well-loved crayon and art supply manufacturer included model Julian Gavino, AKA The Disabled Hippie, in posts to Facebook and Instagram to honor “Disability Pride Month.”

The posts now appear to be unavailable.

“Julian Gavino, (he/him) is a fashion model, writer, and activist who identifies as a transgender man,” the captions read. “He was born with a progressive neurological condition. Julian is passionate about advocating for his respective communities. As someone who grew up not seeing anyone who looked like him in the media, Julian is determined to normalize disabled and trans bodies in the fashion world.”

The post included three photos of Gavino, who has long hair and wears a beard, posing in eccentric clothing.

The Daily Wire and The Blaze each reported on the comments the posts received from social media users who were upset to see the company promote transgender ideology to children.

“Stop! Children need to be protected from this! It is sad when I want to go against the school supply suggestions and NOT buy Crayola. Get off the woke bus. Go woke, go broke,” a Facebook user wrote.

“I guess I’ll be switching the brand of crayons I buy for my children,” another stated.

While there were supporters praising the crayon company for “representation” and “equity,” many were simply frustrated that a product so predominantly aimed at children was being linked to such adult themes as transgender ideology.

“Our kids don’t need to be pushed through media and this is messed up. I support LGBTQ but I don’t support pushing our children in these ways. JUST LET THEM BE KIDS!” one user declared.

“Thanks Crayola since you’ve decided to make this political. I’ll NO longer be purchasing your product!” another wrote.

Several users expressed a similar theme as #BoycottCrayola began trending: “Just sell crayons, is it that hard?”

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