Ahead of Pride month, Kellogg’s cereal has teamed up with GLAAD to create “Together With Pride” cereal as part of their “multiyear allyship” with the LGBT advocacy group.
The cereal hit shelves on May 20 and will be available for a limited time in nationwide retailers while supplies last.
“LGBTQ+ icons and friends of GLAAD will start their day with the new cereal to celebrate that no matter who you are or who you love, you are too awesome to fit into a (cereal) box,” a news release from the Kellogg Company read.
It added that fans could also get involved by participating in the #BoxesAreForCerealChallenge on TikTok to help raise money to “support GLAAD’s efforts in accelerating acceptance and advancing equality for the LGBTQ+ community.”
“Together With Pride cereal marks the latest chapter in a years long partnership with GLAAD and is the evolution of the much-loved All Together cereal, which previously was only available online,” said Doug VanDeVelde, General Manager of Kellogg U.S. Cereal Category. “Our delicious new recipe features berry-flavored, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.”
The “Boxes are for cereal, not for people” slogan is the “embodiment” of Kellogg’s work with GLAAD as the food giant “hopes to spread the word on allyship and show its support for the transgender and gender nonconforming communities.”
The side of the box, according to pictures posted to social media, lists several options for preferred pronouns including spaces to “add your own.”
Friend sent this to me. I had know idea that Tony the Tiger and the Toucan Sam were dating… pic.twitter.com/FMNS8FBoui
— Dave Rubin (@RubinReport) May 24, 2021
GLAAD President and CEO, Sarah Kate Ellis, indicated the cereal, which features several of Kellogg’s best-loved cereal personas like Tony the Tiger, Toucan Sam, and Snap, Crackle, and Pop, was intended to appeal to children and introduce them to ideas like transgenderism and gender fluidity.
“Kellogg’s new Together With Pride cereal will create opportunities for homes and families to have conversations about the importance of acceptance, compassion and understanding, especially when it comes to LGBTQ+ youth,” GLAAD President & CEO Sarah Kate Ellis said.
“Kellogg is not only building on an ongoing commitment to support the LGBTQ+ community, but initiatives that spotlight the importance of using correct pronouns to create safe and welcoming spaces for trans and nonbinary people.”
If you appreciate the work we are doing to fight the leftist assault on our values, please consider a small donation to help us continue. Thank you so much!