Netflix Apologizes Following Massive Backlash Over “Cuties” Movie Poster


If you joined us in boycotting Netflix in the past, you’ll be glad to know that your hard-earned money did not go toward yet another dangerously inappropriate film that sexualizes young girls.

Earlier this week, the video streaming giant issued a weak apology and gave the film “Cuties” a less-offensive image and description after sparking controversy for its depiction of very young female dancers.

The apology game Thursday after thousands of people signed a petition demanding the immediate removal of the controversial French film from the streaming platform.

According to the LA Times, the movie is about an 11-year-old girl who joins a “free-spirited dance crew” in an act of rebellion against her family. In the petition, the film is accused of sexualizing young girls “for the viewing pleasure of pedophiles.”

The original plot summary for “Cuties,” describes 11-year-old protagonist Amy, “who becomes fascinated with a twerking dance crew” and “starts to explore her femininity.”

On social media, people are calling Netflix’s original poster for the film “disgusting,” “upsetting” and “sick.”

It’s not hard to see why:

Although Netflix has apologized for the promotional materials for the film, it explained that it has no plans to remove the title from the site and will debut the film globally on September 9.

“We’re deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties,” Netflix said in a tweet. “It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.”


For her part, director Maïmouna Doucouré explained the inspiration for “Cuties,” which is based partly on her own childhood and that of many girls today, in an interview with Cineuropa.

“This isn’t a health & safety ad,” Doucouré explained. “This is most of all an uncompromising portrait of an 11-year-old girl plunged in a world that imposes a series of dictates on her. It was very important not to judge these girls, but most of all to understand them, to listen to them, to give them a voice, to take into account the complexity of what they’re living through in society, and all of that in parallel with their childhood which is always there, their imaginary, their innocence.”

Ultimately, Doucouré attempted to shock audiences into acknowledging the sexualization and destruction of the innocence of young girls. Not sparing an ounce of irony, however, she had to sexualize young girls—and film them—to do it.

In a scathing press release condemning the film, the American College of Pediatricians’ Dr. Joseph Zanga declared that child traffickers and porn addicts “will likely be this film’s most enthusiastic viewers.”

“Children today are hurting, and this film sets the stage to exploit and compound the adverse childhood experiences from which far too many youth already suffer,” the release argues.

“It is unethical, and perhaps even criminal, for Netflix to contribute to the societal dangers these children already face,” Dr. Zanga adds. “Responsible and ethical adults understand that we have a duty to protect our nation’s children. For the sake of our children’s health and well being, this frightening excuse for entertainment must be deleted from Netflix’s schedule as well as from its library.”

As of Thursday, the petition to delete the film from Netflix had gained more than 49,000 signatures from individuals who are not satisfied with the mere changing of the poster and plot synopsis.

How telling it is that instead of removing the wildly inappropriate movie as requested, Netflix opted to simply cover up its sickening content with a new image and description—if that isn’t the trend of sexualizing children in a nutshell!

If you haven’t yet joined us in boycotting Netflix, there is never a better time than now to stop wasting your money on a platform that normalizes pedophilia by promoteing the objectification of young girls.

Cancel Netflix today.

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