A pro-life group is taking the Fox Sports Network to task and demanding answers for the network’s refusal to approve their Super Bowl ad this Sunday.
Faces of Choice, a relatively new pro-life nonprofit says they have been “given the runaround” by Fox for six months.
The ad, which features the faces and stories of 14 abortion survivors, is designed to raise awareness of the survivors of abortion, making it clear that these are people, not just “a choice.”
Faces of Choice applied to run a 30-second version of the ad, which was featured at this year’s March For Life. The ad does not explicitly refer to abortion and Faces of Choice told media it was carefully produced to be “appropriate” for the Super Bowl audience.
Lyric Gillett, the group’s founder, told LifeSiteNews that she had invested thousands of dollars and hundreds of working hours on the ad after Fox initially approved its storyboard several months ago.
The application was originally made in July, Gillett said, but over the following months, members of the Fox legal department made a series of further inquiries without ever approving the application.
“We were one of the very first people to submit anything to them,” Gillett said. “We met every single stipulation that they asked for and every time we met the line they moved the line further to request something else.”
Gillett was initially advised that they would be informed if the application was successful back in October 2019, but that month came and went without an answer. “We were told over and over again ‘you’re going to get an answer’, but we never got anything,” she said.
At one point, Gillett said, the group was told by the Fox legal department that they wanted to know everybody who was donating towards or sponsoring the ad. Although this was “really an untenable request,” she told LifeSite, the group submitted to Fox’s demands and provided information on major figures who had supported the effort.
In November, Gillett wrote to the legal team to let them know that the delay in approving the ad meant that they risked going past the time of year when potential sponsors would typically commit to making financial donations. Fox responded that Friday, telling her that she would get an answer the following Monday because the relevant personnel at Fox didn’t work over the weekend. When Monday came, Gillett says she was informed that the advertising slots had sold out.
Being an experienced media buyer, Gillette knew that additional slots always become available later on, so she asked the Fox legal team to authorize the application anyway so that they would be eligible to secure any such time slots. That request for authorization was refused.
When, as Gillett predicted, Fox announced last week that more slots had become available, Gillett re-submitted the application. Unsurprisingly, she has not gotten a response from Fox.
“I think it’s very clever what they’re doing. If they directly said ‘no’ then we could say ‘this is asinine, look at the suitable ad that Fox rejected’, but they haven’t directly said ‘no,’ they’ve ignored us, wasted our time, refused to give an answer and refused to either give us clearance or simply say ‘no,’” Gillett told LifeSite, adding that the abortion survivors featured in the ad “have been ignored their whole lives and that they now faced being ignored again.”
“Every great human rights movement in history has been anchored in the stories and the faces of its victims,” Gillett said in a press statement. “That’s what we aim to do; we simply want to tell their forgotten stories and there’s no larger mega-phone than the Super Bowl. After months of correspondence with the Fox Sports Network, we are asking for a definitive answer immediately.”
Now, alongside My Faith Votes, Faces Of Choice is running a petition and email campaign calling for Fox to approve and air the ad.
“Fox Sports needs to hear from thousands of pro-life Americans, today,” said CEO of My Faith Votes, Jason Yates. “There’s no time to wait. Go online now and sign the petition.”
If you want abortion survivors to be given an audience of over 100 million viewers this Sunday, sign their petition and email Barbara De Santis, Senior Vice President of Standards & Practices at Fox Corporation.
The pro-life movement has been silenced by the media long enough. It’s time to show the world the truth: that abortion ends a human life—a life that deserves the chance to grow and flourish.
If you appreciate the work we are doing to fight the leftist assault on our values, please consider a small donation to help us continue. Thank you so much!