Victory for Morality: Walmart Pulls Cosmopolitan Magazine From Checkout Shelves


Elizabeth Johnston, The Activist Mommy, went viral last year for her bold expose of the absolutely filthy Teen Vogue magazine’s anal sex tutorial. Since her firey (literally) video, we here at have continued to expose the smut and scandal that graces the pages of many of our nation’s “fashion” magazines–much of which are aimed at young women and girls.

While Cosmopolitan magazine is written for adult women, parents and concerned citizens have been vocal for decades about the x-rated content that graces the pages of the glossy cover, which can, shockingly enough, often been seen in grocery store checkout lines in plain view of young children.

No child in America needs to walk down a grocery aisle and see “50 Sex Moves That Will Leave Him Begging for More” or “Sex Toy of the Month” right next to the candy bars and chewing gum! It is absolutely outrageous that any retailer would allow such inappropriate and explicit content in plain view of all ages.

This week, Walmart announced they will no longer be featuring the magazine in their checkout aisles, which is a solid victory for the push for decency and civility everywhere.

A group that has been pressuring retailers to remove the once-classy Hearst-owned magazine, National Center on Sexual Exploitation (NCOSE), celebrated the announcement.

“This is what real change looks like in our #MeToo culture, and NCOSE is proud to work with a major corporation like Walmart to combat sexually exploitative influences in our society,” said executive director Dawn Hawkins, according to the Daily Wire. 

“Further, Cosmo targets young girls by placing former Disney stars on its covers, despite the enclosed sexually erotic articles which describe risky sexual acts like public, intoxicated, or anal sex in detail,” she added. “Customers should not be forced to be exposed to this content when they are trying to check out at the store.”

In a statement released to The Cut, Walmart explained the decision to removeCosmopolitian from checkout shelves was “primarily a business decision” but they acknowledged the consistent work of moral interest groups and customers.

“As with all products in our store, we continue to evaluate our assortment and make changes. Walmart will continue to offer Cosmopolitan to customers that wish to purchase the magazine, but it will no longer be located in the checkout aisles. While this was primarily a business decision, the concerns raised were heard,” the statement said.

Victoria Hearst, the granddaughter of W.R. Hearst, who founded Cosmopolitan in 1886 as a family magazine, is a backer of NCOSE and told the New York Post in 2015 of her work against the highly-sexualized magazine “God told me to work to get Cosmo out of the hands of children, so that’s what I am doing.”

Combating the decay of moral society is exactly what we need to be doing in this world, for the sake of our children and for anyone who is damaged by the degradation and devaluing of women, children, and the national sense of sexual purity, virtue, or responsibility.

You can support Victoria Hearst’s work to keep Cosmopolitan off the shelves by visiting