WATCH: Period Underwear Ad Glowingly Depicts “MENstruation”


Our civilization is in brazen, furious rebellion against its Creator. We are no longer satisfied to merely exist according to the basic biological parameters designed for us. Instead, people today want to shake their fists at the God who made them male and female, live in their own reality, and demand that the entire world affirm and celebrate them for it.

What’s more, they want to force those of us who still believe in objective biological and moral truth to use their blatantly false language and terms, such as “men have periods.”

No, they don’t nor will they ever, no matter how many edgy advertisements for mensuration products “woke” companies pump out. 

In an attempt to normalize menstruation, popular “period-proof” underwear brand Thinx has created an ad that depicts a surreal world in which men and boys menstruate, not just women.  

Life Site reports:

Titled “MENstruation,” the ad for “Period-Proof Underwear” opens with an anguished young teenage boy sheepishly telling his dad, “I think I got my period.”  

Dad later hugs him and tells him, “It’s just part of growing up.”

Many of the nine rapid-fire vignettes in the one-minute, 20-second ad are jarring: a man rolls over in bed, revealing blood-stained sheets; in a public bathroom, a man passes a tampon to another beneath a toilet stall partition; and a man walks through a locker room with a tampon string dangling from his briefs. In one, as a young man and woman suggestively kiss, he stops to say, “I’m on my period.”

“Me too,” she replies.

As the commercial closes, “If we all had them, maybe we’d be more comfortable with them,” appears on the screen, followed by, “Thinx: Underwear that absorbs your period.”

It’s insane enough that we have transgender “men” (read: biological, gender-confused women) acting as “nonbinary menstruator activists” and shouting to the world that “men” can menstruate. Now they’re monetizing this insane surreality. 

The vile ad was slated to run on 18 channels beginning last Wednesday, according to a Fast Company report that explained that some of the more graphic content in the ad has been selectively edited for certain networks.  

NBC’s Bravo and Oxygen channels, as well as MTV, BET, and VH1 will be airing the ad in its entirety, Life Site reports, adding that HGTV, Food Network, and AMC’s WE TV and A&E will show a version that omits a scene of  a man walking through a locker room with a tampon string dangling from his briefs. How thoughtful of them.

Only a few networks, including ABC, CBS, and BBC America, had the decency to reject the entire ad.

“In our first national television campaign, we are imagining the answer to this question: If all people had periods, including cisgender men, would they be normalized?” said Thinx CEO Maria Molland of the ad. “Would we be able to talk openly about them, without shame?  Half the population does have a period, and we want to broaden the conversation to everyone, no period required.”

“I think it will upset quite a few people,” Molland told Fast Company. “That’s OK because part of being a brand that stands for something is: Sometimes you irritate people. Even if we’re irritating them, our objective is to get them to think.”

Has it occurred to anyone at Thinx that we can explore the concept of teaching men and boys to be reasonably aware and respectful of a woman’s body and its unique processes without emasculating them? 

Apparently not.

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